One Christmas evening, a group of friends set
off to enjoy a dinner of celebration at a small country inn nestled in a quiet
river town. As they rounded a bend in the road, they saw the small,
old-fashioned village decorated for the holidays. The lights, like fairies,
glowed and sparkled amid the freshly fallen snow. All evening, the conversation
was full of Christmas memories and the visions the tiny town had evoked. Amidst
the jovial banter and magical memories, the idea for a lighted Christmas village
was born. That spark of an idea became a reality when, in 1976, Department 56
introduced a series of six hand-painted, ceramic buildings. The rest is history.
The company behind the villages.
Some twenty-five years ago, Department 56 began
as part of Bachman's, a premiere retail florist in Minneapolis. Bachman's used a
numbering system to identify each of its departments. The number assigned to
wholesale gift imports division was, you guessed it, 56.
Now headquartered in Eden Prairie, Minnesota,
Department 56 has become a leader in the giftware, collectibles and holiday
decorating industry and is best known for our hand-crafted lighted villages,
Snowbabies™ figurines and extensive lines of holiday and home decorative
products.
The building of a village: An historic events
calendar.
1976
The foundation of Department 56 took shape with
the introduction of six charming, lighted, ceramic buildings. These six premiere
items were the beginnings of The Original Snow Village®.
1979
The original Original Snow Village designs were
retired in order to accommodate 12 new introductions as well as the appearance
of the first Village accessories.
1984
The concept of The Heritage Village Collection®
was developed. The first release was The Dicken's Village Series®, a collection
of seven nostalgic shops and a church. All designed to capture the spirit of
Christmas in Victorian England.
1986
The New England Village Series and The Alpine
Village Series® were added to The Heritage Village Collection. That same year,
the world of Snowbabies™ bisque figurines was introduced.
1987
The Heritage Village collection continued to
grow with the addition of the hustle and bustle of Christmas in the City® and
the inspiring Little Town of Bethlehem™.
1988
Department 56 reached $56 million in sales and
found it necessary to expand into a new 150,000 sq. ft. distribution center.
1990
The legend of Santa became a part of the
Department 56 tradition with the addition of The North Pole Series™ to The
Heritage Village Collection.
1991
On June 25, we opened our new corporate
headquarters at One Village Place in Eden Prairie, Minnesota.
1992
Department 56 is bought by the New York
investment firm, Forstmann Little.
1993
In June of this year, Department 56 completed
an initial offering and was listed on the New York Stock Exchange under the
symbol "DFS".
1994
This year brought the introduction of The
Disney Parks Village Series™ and Snowbunnies®.
1995
Our first successful marketing program, "Homes
for the Holidays", encouraged new collectors to start a tradition for
themselves.
1996
We introduced our website which still serves as
a definitive source for product and retailer information.
1997
The 10th anniversary of Snowbabies was
celebrated with the creation of the Snowbabies Freindship Club™. The Classic
Ornament Series was also introduced, giving collectors a new way to enjoy
classic pieces long since retired.
1998
The first year-round village, Seasons Bay™,
makes a splash onto the marketplace, representing a late 19th-century American
resort town. Elf Land™, an extension of the North Pole Series™, was also
introduced as a suburb where the elves lived and played after the holidays.
1999
In May, the first-ever corporate retail store
opened in the Mall of America in Bloomington, Minnesota, a move that enhanced
both brand and product profile. And for the first time, Department 56 introduced
pieces that included exquisite interior detail.
2000
Another big year for expansion. In October, we
opened a second retail store in the new Aladdin Hotel in Las Vegas, Nevada. Our
first magazine insert, Tablescapes, also hit the newsstands. It featured new and
imaginative ways to use Village pieces, Snowbabies and general giftware as a
part of home décor.
2001
This year, Department 56 and The Original Snow
Village® Collection both turned 25. To commemorate those twenty-five wonderful
years, we invited all our friends and collectors from across the United States
and Canada to a spectacular Silver Anniversary Celebration in St. Paul,
Minnesota. Many special edition pieces and limited items were designed just for
this momentous occasion. A grand time was had by all.
Department 56 is a major force in the giftware
and collectible industry. As we look to the future, we plan to actively explore
new avenues for growth. Rest assured, our artists are constantly busy coming up
with new and unique ways to pique your interest. And touch the collector's heart
in everyone.